These detailed reviews will become testimonials that populate your Google page. Reviewers often include information about your product’s quality, why others should visit your business, and so on. Mixed into those 400 reviews will be comments that are more in-depth, too.
Ten people saying things like, “Great service!”, “Nice facility!”, and “Friendly staff!” are helpful, but they’re typically not enough to make people feel confident in their decision.
If you have fewer than 10 reviews, people probably won’t give your company much credit. When you go to visit a restaurant or purchase a product, do you check what other people are saying about it first? Chances are you do, and the same is true when people are looking for a new business in your industry. People Actually Read Google Reviewsĭid you know that 97% of people read reviews before even considering a local place? Take a moment to reread that statistic. Obviously, you’d pick the one with more reviews because it translates as to prospective clients as more credibility.Įven if your business has renowned experts or technicians with the highest levels of skill, if you have a fraction of the stars as the business down the street, then people aren’t going to give your place a second glance. Think about it: would you be more likely to go to a place that has 418 five-star reviews, or a place that has 11 five-star reviews? Positive ratings will help your business rank higher than others, but prospective clients will pay attention not only to the number of stars, but also to the number of total reviews. When it comes to stars and reviews on Google, people do pay attention to the number. But the same can’t be said for Google reviews. Studies show that when it comes to Facebook likes, people don’t actually pay too much attention beyond a few hundred. Let’s take a look at how clients’ reviews on Google can impact your business. If your company isn’t rating well or pales in comparison to a local competitor, you could miss out on the 90% of people that read reviews before visiting a place. When it comes to Google reviews, businesses are impacted by the amount and type of reviews they receive.
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